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Project
KMBL Mobile & Internet Bankiing
Client
Khushhali Microfinance Bank
Type
UI/UX, CX, Design System
It's a tale as old as time: men and women defined as hunters and gatherers. Centuries later, Pakistan
still clings to traditional roles, especially in rural areas where 62% of the population resides. Women
in these regions have little to no autonomy in finances, decision-making, or other crucial matters due
to deep-rooted cultural norms. The core issue is a lack of belief in their own capabilities.
Building empowerment starts with recognizing inherent power. Women and low-income farmers share a common
plight: being overlooked. They need to feel they deserve power. This approach, surprisingly simple,
fosters responsibility and realization of their true potential.
Khushhali Microfinance Bank aims to be the catalyst for this change. Despite microfinance reaching only
11.5% of its potential market, there's hope for broader impact. For female empowerment, Khushhali
considered designing user-friendly digital platforms for rural residents. While Khushhali focused on
banking, O3 Interfaces enhanced the user experience, understanding rural interactions with technology.
Empowering women and farmers involves providing fair loans and financial education. Farmers, often
reliant on moneylenders, benefit from Khushhali's fair loan terms and reasonable timelines, reducing
financial stress and improving lives. Digitalization is key, as rural sectors rapidly adopt technology
for its convenience.
O3 Interfaces' all-inclusive design for Khushhali is inspiring and insightful. Using colors like deep
blue for stability, silver for grace, and green for growth, the design communicates liberation and
empowerment to women, farmers, and all users.
Implementing the changes to empower women and support low-income farmers was straightforward: digitalization. In recent years, rural sectors have shown a remarkable capacity for learning and adopting new technologies. This shift is driven by multiple factors, including the desire to stay current with global trends and the recognition of the practical benefits that technology offers.
Bridging tradition and technology for inclusive growth
Design Language
A partnership works on the desire to grow and the ambition to become better than yesterday. If you aspire to grow your business, get in touch with us and together, we can create what will aim to change the conventional narrative.
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Project
Client
Type
It's a tale as old as time: men and women defined as hunters and gatherers. Centuries later, Pakistan
still clings to traditional roles, especially in rural areas where 62% of the population resides. Women in
these regions have little to no autonomy in finances, decision-making, or other crucial matters due to
deep-rooted cultural norms. The core issue is a lack of belief in their own capabilities.
Building empowerment starts with recognizing inherent power. Women and low-income farmers share a common
plight: being overlooked. They need to feel they deserve power. This approach, surprisingly simple,
fosters responsibility and realization of their true potential.
Khushhali Microfinance Bank aims to be the catalyst for this change. Despite microfinance reaching only
11.5% of its potential market, there's hope for broader impact. For female empowerment, Khushhali
considered designing user-friendly digital platforms for rural residents. While Khushhali focused on
banking, O3 Interfaces enhanced the user experience, understanding rural interactions with technology.
Empowering women and farmers involves providing fair loans and financial education. Farmers, often reliant
on moneylenders, benefit from Khushhali's fair loan terms and reasonable timelines, reducing financial
stress and improving lives. Digitalization is key, as rural sectors rapidly adopt technology for its
convenience.
O3 Interfaces' all-inclusive design for Khushhali is inspiring and insightful. Using colors like deep blue
for stability, silver for grace, and green for growth, the design communicates liberation and empowerment
to women, farmers, and all users.
Both women and farmers don't need to be taught power. They need to feel deserving of it. Empowering these groups begins with societal support and faith in their abilities. Initially, this might surprise them, but as they take on responsibilities, they'll realize their inherent capabilities. Society has often failed to acknowledge their potential, and the question remains: who will take the first step?
Khushhali's efforts weren't limited to empowering women. They also provided loans to low-income farmers. The partnership required empathy towards both the problem and the solution. While cities also needed microfinance, it was crucial to equally push the rural sector towards it.
Implementing the changes to empower women and support low-income farmers was straightforward: digitalization. In recent years, rural sectors have shown a remarkable capacity for learning and adopting new technologies. This shift is driven by multiple factors, including the desire to stay current with global trends and the recognition of the practical benefits that technology offers.
An all-inclusive design needs to be inspiring, understandable, and insightful. Effective design communicates understanding and consideration, enabling users to grasp its value.
Bridging tradition and technology for inclusive growth
Design Language
A partnership works on the desire to grow and the ambition to become better than yesterday. If you aspire to grow your business, get in touch with us and together, we can create what will aim to change the conventional narrative.
