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Project
Bank of Khyber
Client
Bank of Khyber
Type
UI/UX, CX, Design System
Selflessness manifests in many forms, driven by a purpose that
may serve both personal interests and the betterment of
others. This dual-purpose motivation does not undermine the
purity of good intentions but rather fuels the drive for
excellence and change. In the competitive banking sector, this
is particularly evident, as banks constantly strive to
outperform one another to attract more customers, increase
revenue, and establish a strong market presence.
Every bank aims to be at the top, driven by various
motivations including customer acquisition, revenue
generation, and brand reputation. This competitive spirit is
understandable and necessary, as it propels institutions to
innovate and improve. The drive for excellence in banking is a
testament to the industry's commitment to serving their
customers better and maintaining a competitive edge.
One notable example of this is the Bank of Khyber, a
provincially-owned government bank. Despite the inherent
stability that comes with being a government institution,
where customer enrollment is often guaranteed through
mandatory measures, the Bank of Khyber chose not to rest on
its laurels. Recognizing the importance of customer
experience, the bank embarked on a mission to enhance its
services, particularly for its older clientele who require a
more user-friendly digital interface.
This commitment to change, driven by a sense of responsibility
and empathy, underscores the bank's dedication to its
customers. By focusing on improving their digital services,
the Bank of Khyber aims to meet the evolving needs of their
customers, ensuring that even their older clientele can
benefit from a seamless and accessible banking experience.
With great power comes great responsibility.
Despite being a government-owned bank, Bank of Khyber sought to enhance their customer experience. Traditionally, such banks may not feel the urgency to innovate due to their secure consumer base. However, Bank of Khyber recognized their responsibility and aimed to address the challenges faced by their customers, particularly the older generation who needed a more user-friendly digital experience.
Instead of diluting the honest intentions of an entity, one we wouldn't expect goodness from traditionally, wouldn't it be a much better choice to acknowledge and accept it?
In the banking industry, there's a constant race to attract customers, increase revenue, and build a strong reputation. This competition fosters improvement and innovation, motivating banks to better themselves.
Enhancing accessibility for everyone.
Designing a user experience should be driven by empathy and a deep understanding of users' needs. For Bank of Khyber, this meant crafting a simple, intuitive mobile app tailored to their older customer base. This involved selecting clear fonts, readable colors, and a clean interface for effortless navigation.
Revolutionizing perspective,
discovering our armor.
Respecting culture and traditions grounds us in navigating change and achieving meaningful progress.
Make
your
mark.
Be
a
trendsetter.
A partnership works on the desire to grow and the ambition to become better than yesterday. If you aspire to grow your business, get in touch with us and together, we can create what will aim to change the conventional narrative.
Get In Touch
Project
Bank of Khyber
Client
Bank of Khyber
Type
UI/UX, CX, Design System
The ambition led motivation behind banking excellence.
Selflessness manifests in many forms, driven by a purpose that
may serve both personal interests and the betterment of others.
This dual-purpose motivation does not undermine the purity of
good intentions but rather fuels the drive for excellence and
change. In the competitive banking sector, this is particularly
evident, as banks constantly strive to outperform one another to
attract more customers, increase revenue, and establish a strong
market presence.
Every bank aims to be at the top, driven by various motivations
including customer acquisition, revenue generation, and brand
reputation. This competitive spirit is understandable and
necessary, as it propels institutions to innovate and improve.
The drive for excellence in banking is a testament to the
industry's commitment to serving their customers better and
maintaining a competitive edge.
One notable example of this is the Bank of Khyber, a
provincially-owned government bank. Despite the inherent
stability that comes with being a government institution, where
customer enrollment is often guaranteed through mandatory
measures, the Bank of Khyber chose not to rest on its laurels.
Recognizing the importance of customer experience, the bank
embarked on a mission to enhance its services, particularly for
its older clientele who require a more user-friendly digital
interface.
This commitment to change, driven by a sense of responsibility
and empathy, underscores the bank's dedication to its customers.
By focusing on improving their digital services, the Bank of
Khyber aims to meet the evolving needs of their customers,
ensuring that even their older clientele can benefit from a
seamless and accessible banking experience.
With great power comes great responsibility.
Despite being a government-owned bank, Bank of Khyber sought to enhance their customer experience. Traditionally, such banks may not feel the urgency to innovate due to their secure consumer base. However, Bank of Khyber recognized their responsibility and aimed to address the challenges faced by their customers, particularly the older generation who needed a more user-friendly digital experience.
Instead of diluting the honest intentions of an entity, one we wouldn't expect goodness from traditionally, wouldn't it be a much better choice to acknowledge and accept it?
In the banking industry, there's a constant race to attract customers, increase revenue, and build a strong reputation. This competition fosters improvement and innovation, motivating banks to better themselves.
Enhancing accessibility for everyone.
Designing a user experience should be driven by empathy and a deep understanding of users' needs. For Bank of Khyber, this meant crafting a simple, intuitive mobile app tailored to their older customer base. This involved selecting clear fonts, readable colors, and a clean interface for effortless navigation.
Revolutionizing perspective, discovering our armor.
Respecting culture and traditions grounds us in navigating change and achieving meaningful progress.
Make
Your
Mark.
Be
A
Trendsetter.
A partnership works on the desire to grow and the ambition to become better than yesterday. If you aspire to grow your business, get in touch with us and together, we can create what will aim to change the conventional narrative.